The Purpose of Stakeholder Surveys in PR

Louise Nealon


September 27, 2021

Building a relationship with your stakeholders and giving them a safe space to voice their opinions is one of the many effective tools of purposeful PR. 

Stakeholder engagement is an integral part of any business strategy, allowing you to improve different aspects of your organization, management, and services. Instead of focusing on the client/provider relationship, stakeholder engagement takes into account a wider range of individuals and organizations that are directly or indirectly involved with your business. 

Stakeholder Surveys are a crucial part of that “stakeholder engagement” process, as they can be used for monitoring and evaluation as well as a preparation for future endeavors. 

Do you want to know more about stakeholder engagement? Do not hesitate to reach out!  


What are stakeholder surveys? 

Stakeholder surveys are a questionnaire-based quantitative or qualitative tool, designed to gather feedback and understand how stakeholders are impacted by the organization in general, or by a new project, or a specific service. 

What are the benefits of a stakeholder survey? 

Learning about your stakeholders’ preferences, constraints, views, knowledge, experience, and interests empowers you with various perspectives, alternative opinions, and new opportunities. 

Let’s discuss a plan for preparing, designing, and conducting your stakeholder survey.  

Evoke Stakeholder Respect 

Involving stakeholders in any aspect of your organization promotes transparency and increases your organizational credibility. By providing them with a platform to voice their opinions, concerns, likes, and dislikes, you are giving them the power to influence your judgement; you are making them part of your managerial decisions. 

Foster a Culture of Collaboration 

Stakeholder surveys can also create a sense of engagement between your organization and the stakeholders, as well as between various stakeholder groups. It strengthens their trust in your vision and helps you build a better relationship with them. 

Useful Findings

With every stakeholder survey, you get a little more insight into your stakeholders’ minds. You can make sure you’re meeting their needs and managing their expectations instead of basing your strategy on predictions and projections. Every information gathered can be a valuable resource in creating better products and services. 

Prioritizing Stakeholders

You can filter the data by different stakeholder groups to figure out where you need to focus your efforts, where you are lacking, and which stakeholder group you should be targeting in your next strategy. It’s a great tool for stakeholder management. 

Measuring and Enhancing 

This goes without saying. Stakeholder surveys are a great way to measure your success and check if you are on track to meet your goals. Conducting regular surveys can also create a benchmark to measure change over time and how different projects and new ventures are impacting your stakeholders. 

Throughout my 22-year career, I have learned that if you ignore what your stakeholders have to say, you’re doomed. They are the most important source of information for your organization, and their feedback comes from first-hand experience with your products and services. 

Reach out today and let’s discuss how we can create an effective Stakeholder Engagement plan for your business. 

Louise Nealon

About Louise Nealon

Award-winning Communications Director, Louise Nealon, helps purpose-led organisations and minority groups that support humanity, to be visible and heard – in order to create positive change in the world.

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