Based
Sydney NSW, Australia
Working with local and international clients
Working with local and international clients
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During her 22-year career in Europe and Australia, Louise has received 20 local and international awards for excellence in Public Relations and services to the community.
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Louise Nealon was a founding member of the Australian campaign to support Marriage Equality in Ireland, a campaign that ultimately led to Ireland becoming the first country in the world to implement marriage equality by public vote.
Louise was instrumental in setting up Yes Equality Australia, the Australian branch of the Yes Equality network. Yes Equality Australia was the first branch of the network to be set up outside Ireland and as such instigated an international movement which saw powerful grass root campaigns being set up by Irish immigrant communities around the globe, harnessing the power of social media and the media.
We gathered a coalition of powerful business, non-government, gender equality and industry associations to compel the Federal government to retain the gender reporting requirements in the Workplace Gender Equality Act through intense lobbying and a media relations campaign which was highly successful with the gender reporting requirements retained although up to 120 others were repealed. CWW members hold a strong view that the collection and reporting of gendered metrics on pay, recruitment, retention and promotion is critical to improving workplace equality and female participation in the workforce, particularly in management and leadership roles.
The biggest casualty of the global recession has been youth employment with unemployment rates escalating across the world. In response, Adecco, the world’s largest employment solutions company, vowed to tackle youth unemployment as its key annual global Corporate Social Responsibility program beginning in 2013. In Australia and New Zealand we developed a comprehensive PR program involving public affairs, media relations, social media, digital campaigns and street events with the help of celebrities and ambassadors reaching over 1 million people.
We gathered a coalition of powerful business, non-government, gender equality and industry associations to compel the Federal government to retain the gender reporting requirements in the Workplace Gender Equality Act through intense lobbying and a media relations campaign which was highly successful with the gender reporting requirements retained although up to 120 others were repealed. CWW members hold a strong view that the collection and reporting of gendered metrics on pay, recruitment, retention and promotion is critical to improving workplace equality and female participation in the workforce, particularly in management and leadership roles.
We gathered a coalition of powerful business, non-government, gender equality and industry associations to compel the Federal government to retain the gender reporting requirements in the Workplace Gender Equality Act through intense lobbying and a media relations campaign which was highly successful with the gender reporting requirements retained although up to 120 others were repealed. CWW members hold a strong view that the collection and reporting of gendered metrics on pay, recruitment, retention and promotion is critical to improving workplace equality and female participation in the workforce, particularly in management and leadership roles.
We gathered a coalition of powerful business, non-government, gender equality and industry associations to compel the Federal government to retain the gender reporting requirements in the Workplace Gender Equality Act through intense lobbying and a media relations campaign which was highly successful with the gender reporting requirements retained although up to 120 others were repealed. CWW members hold a strong view that the collection and reporting of gendered metrics on pay, recruitment, retention and promotion is critical to improving workplace equality and female participation in the workforce, particularly in management and leadership roles.
Women on Boards with support from Chartered Secretaries Australia, Stockland Property Group, Women Lawyers Association of Queensland, UGM Consulting, and the Financial Services Institute of Australia created the Guidelines for Gender Balance Performance and Reporting Australia – a simple, performance assessment and reporting tool developed for listed companies who are required by the ASX Corporate Governance Council to report their progress on gender diversity.
In a determined bid to establish temporary labour as an essential element of the workplace of the future, and to support the sales of its services, temporary recruitment company Adecco needed to build a compelling case explaining why Australian employers need a flexible workforce.
Adecco commissioned Australia’s first and only comprehensive research into the temporary labour market: the Adecco Group Temporary Labour Report (Report). Now in its second year, the Report explores the size and outlook for the Australian temporary labour market, labour trends and employee experiences.
Developed in partnership with CallidusPR, the Report is issued to a number of key stakeholders including politicians, policymakers, business associations, staff, clients, potential clients and candidates. It has been well received and referenced by stakeholders supporting the need for temporary labour in Australia.
The Report is a focus for an annual targeted media relations campaign refreshing and re-igniting public debate on the issue of temporary labour.
Data is also used on an ongoing basis through multiple channels including: proactive and reactive media campaigns, peer industry engagement, client and candidate engagement, internal communications and business networking.
Sales have increased by over nine per cent following the launch of, and campaign surrounding, the Report.
The Senate Inquiry into Gene Patents investigated whether patent laws covering genes should be revised.
IPTA approached CallidusPR to help facilitate two-way dialogue with the Committee to ensure all potential consequences to be carefully considered before making any changes to the Act.
Callidus worked with IPTA to develop its position, key messages and to facilitate briefings with the Committee and with key media.
At the time of this award, the Committee has delayed reporting from November 2009 to September 2010 due to “the complex nature of many issues associated with this inquiry.”
The Senate Inquiry into Gene Patents investigated whether patent laws covering genes should be revised.
IPTA approached CallidusPR to help facilitate two-way dialogue with the Committee to ensure all potential consequences to be carefully considered before making any changes to the Act.
Callidus worked with IPTA to develop its position, key messages and to facilitate briefings with the Committee and with key media.
At the time of this award, the Committee has delayed reporting from November 2009 to September 2010 due to “the complex nature of many issues associated with this inquiry.”
In June 2005 a story broke on the international wires that a US-based third party processor of payment systems for merchants had its payments database breached, compromising the credit card details of 45 million people around the world. This story followed a proactive media release from MasterCard International (US) and as a result, was MasterCard focused.
Louise was responsible for driving MasterCard’s response in Australia from a crisis centre she established that responded to media enquiries 16 hours a day over a five day period. Her goal was to ensure MasterCard’s reputation was not compromised. This was successfully achieved through fulfilling the primary measurable objectives of (a) ensuring media coverage included all types of credit card brands, not just MasterCard; (b) ensuring the media understood and correctly reported on the issue and (c) reassuring cardholders they would not be liable for any fraudulent activity that may occur.
MasterCard’s reputation remained intact by the end of the campaign, despite attempts by industry players and politicians to further draw out and ‘scandalise’ the story. From being initially wholly MasterCard focused, the coverage gradually included all credit card brands, reassured cardholders about their lack of liability for any fraudulent activity and informed all audiences on the actions being taken at every step of the way.
Louise Nealon was engaged by ANZ Margin Lending to launch its new Diversified Margin Loan product.
The margin lending marketplace is highly competitive and there were 22 providers in the market at that time.
A program was designed to create positive brand awareness and enhance the public profile of ANZ Margin Lending, as well as educate business and finance sectors about the Diversified Margin Loan’s key points of differences.
The launch received widespread highly positive coverage across all national, banking and personal finance media.
In April 2004, Louise began working with MasterCard International to develop a public affairs and lobbying strategy to bring the idea of a comprehensive credit reporting system for Australia to public debate.
In association with the Dun & Bradstreet and the Australian banks, MasterCard took the lead in identifying and engaging key political, legal and media influencers to build support for the concept.
In February 2011, the Government published proposed amendments to the Privacy Act that will allow for a more comprehensive credit reporting system in this country. At the time of the award these were under review with the Senate Finance and Public Administration Committee.
In June 2005 a story broke on the international wires that a US-based third party processor of payment systems for merchants had its payments database breached, compromising the credit card details of 45 million people around the world. This story followed a proactive media release from MasterCard International (US) and as a result, was MasterCard focused.
Louise was responsible for driving MasterCard’s response in Australia from a crisis centre she established that responded to media enquiries 16 hours a day over a five day period. Her goal was to ensure MasterCard’s reputation was not compromised. This was successfully achieved through fulfilling the primary measurable objectives of (a) ensuring media coverage included all types of credit card brands, not just MasterCard; (b) ensuring the media understood and correctly reported on the issue and (c) reassuring cardholders they would not be liable for any fraudulent activity that may occur.
MasterCard’s reputation remained intact by the end of the campaign, despite attempts by industry players and politicians to further draw out and ‘scandalise’ the story. From being initially wholly MasterCard focused, the coverage gradually included all credit card brands, reassured cardholders about their lack of liability for any fraudulent activity and informed all audiences on the actions being taken at every step of the way.
In April 2004, Louise began working with MasterCard International to develop a public affairs and lobbying strategy to bring the idea of a comprehensive credit reporting system for Australia to public debate.
In association with the Dun & Bradstreet and the Australian banks, MasterCard took the lead in identifying and engaging key political, legal and media influencers to build support for the concept.
In February 2011, the Government published proposed amendments to the Privacy Act that will allow for a more comprehensive credit reporting system in this country. At the time of the award these were under review with the Senate Finance and Public Administration Committee.
The (Formerly Esat Telecom) BT Young Scientist and Technology Exhibition is an Irish annual school students' science competition that has been held in Dublin, Ireland, every January since the competition was founded in 1965.
The public relations program is a 5 month campaign covering every aspect of the competition from securing entries to profiling entrants and announcing the winners, hosting large amounts of media over the week long exhibition.
The (Formerly Esat Telecom) BT Young Scientist and Technology Exhibition is an Irish annual school students' science competition that has been held in Dublin, Ireland, every January since the competition was founded in 1965.
The public relations program is a 5 month campaign covering every aspect of the competition from securing entries to profiling entrants and announcing the winners, hosting large amounts of media over the week long exhibition.